InPen

Offering technology that is revolutionary to the insulin delivery industry, Companion Medical® came to Tenth Muse ready to take their InPen® Smart Insulin Delivery device to market. With only a 2 month turn-around time, Tenth Muse was able to deliver the following deliverables on time and within budget:

• Developed target audience avatars and brand cornerstones
• Brand and logo development for Companion Medical® and InPen® using our unique process to identify and speak directly to their target audience
• Initial on-page SEO strategy for both short term and long term visibility results
• Copywriting and messaging used throughout website, brochures and tradeshow materials
• Design of tradeshow displays at medical conference
• Conference management and coordination
• Brochure design
• Product packaging design
• Product photography of the InPen® smart insulin delivery device
• Video slideshow design
• Branding, color, and icons for InPen® mobile app
• Custom website design and development for Companion Medical® that effectively displays the functionality and advantages of the InPen® for both consumers and physicians
• Hosting and maintenance of the website on Tenth Muse servers

With a successful introduction of InPen, Tenth Muse is now focusing on creating the market splash needed for the product launch. Future campaigns include Social Media, SEO/SEM, website expansion and traditional advertising.